You've probably seen a lot of local commercials that make this mistake (perhaps they even drop some phresh beats and lay down a rap!) but national commercials are also guilty of this. Companies, here's the thing. Just because your song is catchy doesn't mean that it's likeable.
The people who made the NAPA Know-How commercial don't understand this.
Okay, so, to start with, we've got this:
When the very first words of your commercial are the protagonist talking about how he doesn't care about other human beings (evidenced by his careless disposal of the very organ he is lacking), you should know that your character is going to come across as broken at best and insane at worst. We'll see which it turns out to be.
